Testimonials

I worked with Daisy when she was editing Accountancy Ireland magazine. She brings substantial experience and insight to the content that she works with and is very generous with her time. She’s also a great person to brainstorm with when trying to come up with new content ideas. Daisy is professional, approachable and fun to work with. I would highly recommend her!

Caitríona Allis, Head of Business Development & Marketing, Mazars Ireland

 Daisy is a very approachable editor and easy to work. I worked closely with her while she was Managing Editor of Accountancy Ireland and appreciated her in-depth understanding of business and technical issues. Daisy is also very savvy about social media, LinkedIn, podcasting and video and knows how to integrate them with print to get a message across. As a writer and editor working with business executives, Daisy really adds value. What’s more, she is great fun to work with, and always brings energy, enthusiasm and a spirit of collaboration to any project.

Claire Quinn, PR Manager, Deloitte


“Daisy Downes is a very professional writer and editor. She is also a great person to talk to when you want to brainstorm content ideas. As Managing Editor of Accountancy Ireland magazine, Daisy edited several articles written by PwC experts and her suggestions were always helpful. She has a lot of experience of writing and editing for accounting and business and always adds value to the content she works on.”

Johanna Dehaene, Head of Corporate Communications, PwC

I have worked with Daisy on a number of projects over the years and I have always found her to be both creative and pragmatic in her approach. Her embrace of technology and her use of social media puts her way ahead of her peers. Her rolodex of contacts to source material is unparalleled, and everyone will take her phone call. As former editor of the premier business publication in the country, Accountancy Ireland, she is well used to meeting tight deadlines.

Jim Stafford, Managing Partner, Friel Stafford

“I worked for many years with Daisy on the Accountancy Ireland Podcast which she started in 2007.  Her preparation and scripting was as professional as any I experienced working in national radio.  Always well prepared. Always had a backup. Always a top class job.  However, what impressed me more, was Daisy’s foresight and expert manipulation of social media and digital communication. She “gets it” much better than the majority of people I know. Extremely professional, timely and incredibly nice to work with, I could not recommend her highly enough.”

Dusty Rhodes, Managing Director, Global Irish Acts

It has been my pleasure to work with Daisy Downes over the past couple of years. As Administrator of Chartered Accountants Ireland Educational Trust, Daisy was my first port of call when I was seeking funding for a research project in 2013. I shall never forget the openness and interest shown by Daisy in our first brief telephone conversation. The guidance and the willingness to help me get through the process is unmatched in my 30+ years as an academic. Daisy made the complicated straightforward. Not a day was wasted. Decisions came quickly. Feedback and responses to queries were virtually instantaneous. And, once the project was completed, Daisy continued to ‘go that extra mile’. In her role as Editor of Accountancy Ireland she made it clear what the members would be interested in reading and then made the most subtle editorial changes I can recall – if only more editors were like Daisy! Throughout dealings with Daisy, I have found her to be exceptionally helpful, a superb communicator, a great listener, and a complete joy to work with. Quite simply, Daisy brought a refreshing drop – more like a cupful – of common sense to an aspect of academic life that is usually beaurocratic, cold, and narrow-minded. You cannot do better than that.

Alan Sangster BA, MSc, PhD, CA Professor of Accounting Education, Griffith University, Australia


“Daisy Downes is a true professional known to me for many years, firstly as part of a senior management team when working as an Information Management professional for the public sector and more recently as a content writer. I can highly recommend Daisy who has always delivered quality work of the highest standard. Daisy, in her role as writer, is always cognisant of the audience she is writing for, thoroughly researches her subject and places the topic into perspective. Her strengths lie in her professional approach, her flexibility, her attention to detail and in her ability to always put the client first. It is my pleasure to recommend Daisy and I look forward to continuing a professional and fruitful business relationship into the future.”

Angela Canavan, Director, Canavan & Byrne Management & Training Solutions Ltd

“Shanahan Direct worked with Daisy when she was Managing Editor of Accountancy Ireland. Daisy is very professional, super-organised, a problem-solver and she never misses a deadline. She is also a terrific communicator and manager who always makes sure that the people she works with have the information that they need to do their job.”

Caroline Shanahan, Managing Director, Shanahan Direct Marketing Ltd

“Daisy is a super editor! I first met Daisy when I wrote an article about women in the accounting profession for Accountancy Ireland magazine. She is very approachable and easy to work with. What really impressed me was her integrated and modern approach to publishing – she used podcasts, social media and LinkedIn to add value to the article I wrote and I was delighted with the subsequent opportunities that arose as a result of the article.”

Claire Miller, Senior Associate, PwC.

“I worked with Daisy for many years while she was editor of accountancy ireland. I was both a contributor and a member firm reader. Daisy was unfailingly encouraging, professional and helpful. She really facilitated thought leadership on ‘people’ issues.”

Catherine Corcoran, Consulting Partner, Baker Tilly Ryan Glennon.